Quanto você precisa esperar que você vai pagar por um bem CPM (Custo por Mil)
Quanto você precisa esperar que você vai pagar por um bem CPM (Custo por Mil)
Blog Article
Real time bidding operates through a popular programmatic advertising model called cost per mille, or CPM. Certain types of programmatic ads are measured by cost per mille (CPM), which means cost per thousand impressions.
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Is programmatic advertising different than real-time bidding? There is some overlap, but the words RTB and programmatic can’t be used interchangeably. Programmatic advertising is a form of purchasing ads that utilize technology to automate and streamline the process. However, programmatic advertising isn’t completely automated, as there needs to be a person to define the parameters of the advertising campaign, such as target audience, geographic area and desired ad format (video, native, display, etc.
The backbone of the RTB protocol is a taxonomy. It helps DSPs and SSPs to name and interpret pieces of data in the same way. In addition, the protocol contains rules for what data can be shared and how it can be used to make RTB compliant with data protection laws.
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Saving time: RTB enables advertisers to place hundreds or even thousands of ads within seconds. That’s exponentially faster than traditional ad placement.
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Because it’s a method and not a tool, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because of this, finding an ideal platform depends on whether you’re acting as an advertiser or publisher. Examples of platforms include:
It saves you time: RTB can save you valuable time when it comes to your ad campaigns. The process is automated, so once you’ve set your parameters, you let it work for you.
Real time bidding is a type of programmatic advertising. There are other types of programmatic advertising such as private marketplace or programmatic direct, which offer different controls and functionality for publishers to sell their inventory.
2Advertisers bid based on their interest and how the passed data measures up against their targeting parameters — the higher the demand, the higher the price.
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